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Success will be determined through the number of page visits, time spent on each of these pages and what percentage of these visits result in enquiries for future jobs. Success will not be able to be determined by sales as this industry has so many other factors which can influence the final deal and this does not relate to the digital communication mediums. Once the enquires are received, they will be further examined by what communication medium they are sent in, this will help me determine which mediums are most suitable to communicate through for certain clients.